5 Types of Triggered Emails Which Will Generate More Sales
Email Marketing is one of the most efficient marketing tools available for businesses. What is more, if you use triggered emails, the efficiency of this tool starts growing at an exponential rate because users receive tailored messages only after they’ve taken specific actions on the website.
The reality is that when your business has grown, you can hardly have time to write personalized emails to each of your customers. Even if you have enough money to take on a large number of employees, it’s impossible to exploit the potential of the email marketing doing everything manually.
So there comes a time when it’s necessary to send automated emails based on behavioral triggers.
We’ve prepared 5 types of triggered emails which almost guarantee to boost your sales.
Send a letter after a customer has made a purchase on your website. Thank your clients and recommend them to buy some complementary products. For instance, if they have bought a smartphone, suggest purchasing earphones, a power bank, a case etc.
Soon after a short lifetime product has been purchased, remind your customers that it might be running out and offer to buy another.
The main thing is to include only relevant products which might interest users. Explain to them why you offer these particular items and how they can be of use to customers. You can also make a special offer or give a discount on the next purchase.
Lead Magnet Emails
A lead magnet is a free incentive (such as a free subscription, a trial version of your app, file access etc) that you give away to your website visitors in exchange for their email address or other contact information.
Having received their emails, you can tell your target customers about all the options of your app, suggest using premium app and gradually lead them to a purchase.
Abandoned Cart Emails
If a person visits a website, adds items to their cart, gets through a portion of the checkout and then leaves the site without purchasing, it means something prevented them from doing it.
In this case, you should find out what the obstacle was and try to eliminate it. It is likely to help recover the lost sale and identify problems which other users might face.
So if someone abandons their shopping cart, send them a follow-up email to draw them back to your site and complete the purchase in a cost-effective and personal way.
Customer Service Emails
Emails can also help directly communicate with your clients. You can find out their impressions of your products, give them a chance to evaluate the service quality, let them tell about possible problems.
To get as much feedback as possible, use automated customer service emails. For example, after clients have contacted the customer service, ask them if they need some further assistance or if their problem has been sold. After they’ve made a purchase, find out if they like everything or if there is a way to make things right.
Happy Holidays Emails
Remember to congratulate your customers on the upcoming holidays like New Year, Christmas, St.Valentine’s, 8th March. Suggest buying presents for their nearest and dearest, prepare lovely gift cards.
Give your clients special bonuses for their own birthdays together with several pleasant words. All these methods are highly likely to increase conversions.