Advertising campaigns were launched in July 2018
to increase sales to reduce cost per conversion desirable ROAS more than 300%
First, the advertising account was thoroughly analyzed, both efficient and inefficient campaigns were detected, account development plan was made.
The major focus was put on Google Shopping campaigns. Both brand and non-brand strategies were used for these campaigns. Then, the campaign optimization was done:
-unprofitable products were removed;
-bids on best-sellers were increased;
-negative keyword list was improved.
Some time later Smart Shopping campaigns were set up showing great performance. Conversion rates doubled, cost per conversion halved.
Together with that, DSA campaigns, RLSA campaigns, branded traffic search campaigns were launched. The semantic core was significantly broadened.
During the first three months search campaigns ROAS was 1052.94 %, six months later it increased to 1354.60 %.
Concurrently, remarketing audiences were enhanced, GDN campaigns were launched. That is:
All in all, the combination of approaches in shopping campaigns, search campaigns and GDN campaigns showed the following results:
Currently, we continue managing our client’s campaigns improving the KPI.
230%increase in traffic
1420%increase in the number of transactions
1460%increase in income
320%decrease in cost per conversion