Insurance Services

#case
The USA
Main features
  • High cost per click
  • High cost per lead
  • Competitive Market

Advertising campaigns were launched in July 2015

Website: mis-insurance.com

# Problems

To increase traffic to the website To increase the number of requests and phone calls The average request cost should be less than $20

# Solutions

Initially, the main focus of advertising activities was put on Google Ads search campaigns and search remarketing. The goal was to attract a great number of users who were willing to fill in an insurance application form or make a call after the first visit to the website.

So we chose the right keywords, thoroughly edited negative keywords lists,  created advertisements and added all available extensions. Google Analytics and Google Tag Manager were used to track the efficiency of the advertising campaigns together with  Google Ads Phone Call Tracking to monitor phone call requests.

After thorough analysis of geo-targeting, we excluded the states and cities with bad results in terms of traffic and conversions. In a highly competitive American insurance market with the constantly growing cost per click, we succeeded in increasing the number of requests from contextual advertising, improve the site’s traffic quality and decrease the cost of insurance application.  

 

Tools

Google AdWords

Google AdWords remarketing

Google Analytics

GTM

Read more
Results
  • More than

    192%increase in the number of conversions

  • Less than

    34%decrease in cost per conversion

  • More than

    21%increase in conversion rate

  • More than

    139%increase in traffic amount

  • More than

    89%increase in CTR

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  • ГРН
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