SEO/SEM (Search Engine Marketing) is a process by which multiple methods are utilized to drive traffic to the website through search tools, mass media sites, social networking, photos, videos, reviews.
Its main task is to promote websites by increasing their visibility in search engine results pages and get them to the top of the rankings in compliance with web search queries. As a result, SEO attracts new website visitors converting them into customers.
There are several steps in a search engine optimization process:
technical SEO site audit
niche market analysis & competitor analysis
creating a semantic core of web search queries
creating a task for internal linking